Marketing is Psychological Molestation

True story: I was waiting to collect an award at the 2007 Inspirational Bloggers conference when a marketer walked straight up to me and, without warning, punched me hard in the face, just to demonstrate what his new energy drink felt like.

Traditional marketing has no relevance in the modern world.

Let’s say that I’m a rabbit that makes happy with another rabbit, which makes happy with five other rabbits, each of which makes happy with five more rabbits. That’s how the modern equivalent of marketing works.

In contrast, a marketer would capture all the rabbits and thrust frosty artificial insemination devices up their backsides.

The entire concept of marketing has been turned upside down. These days, everyone blogs, everyone tweets – everyone is a brand. The only way to stand out from the crowd is to take the opposite approach and vigorously protect your obscurity.

Ideally, the fewer people that know about you the better: the most successful companies today are those that nobody has ever heard of. These companies shrewdly use blank business cards and re-direct website visitors to their competitor’s websites.

You don’t have much time to use this tactic – it won’t be long before everyone becomes aware of it. In fact, I predict that in the future everyone will be anonymous for 15 minutes.

Just like the magician’s rabbit, it’s time to disappear.

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